Fraudulent Clicks – India Based

Each time an internet user clicks on an advertising link supplied by a search engine, the advertiser pays revenue to the search engine and the publisher hosting the ad links.

Fraudulent clicks are placed either by humans or bots to drive up the amount of revenue paid to publishers or to soak up a competitor’s search budget.

During a recent ad campaign targeting the US we had been receiving Fraudulent Click even though the campaign was targeting the US and specifically excluding India due to previous fraudulent clicks.

We came to the conclusion the ads were either targeted by competitors to drain the budget or others looking for work within the industry.

We identified it was a group using the same internet provider & using different IP addresses of that provider..in this case “Reliance Jio Infocomm Ltd”. Although the service provider is NOT responsible, we felt the only solution was to exclude all the IPs for that provider. (See lists below)

On Bing Ads or Google Adwords you have an option to exclude websites and IPs to prevent your ad from appearing on those web sites and/or prevent your ads from displaying to certain IP addresses.

Excluded Websites

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info.com
monstercrawler.com
search.monstercrawler.com
webcrawler.com
zdsearch.com
findarticles.com
us.when.com
when.com
search.metrolyrics.com
www.merchantcircle.com
searchnow.com
s.last.fm

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Excluded IPs

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76.179.234.132
69.35.176.123
67.227.249.112
166.63.127.175
72.167.32.109
86.139.72.242
80.44.110.78
81.156.4.152
92.26.48.12
47.9.163.81
47.11.139.251
49.34.143.100
47.11.196.63
47.29.152.51
169.149.184.102
223.180.129.88
106.67.3.98
47.11.244.199
47.30.55.187
117.228.72.177
47.247.157.160
47.9.239.223
49.34.1.254
169.149.133.190
49.32.16.65
49.32.20.144
49.32.20.234
49.32.20.7
49.32.20.92
49.32.24.30
49.32.24.79
49.32.28.229
49.32.28.237
49.32.32.139
49.32.32.14
49.32.32.164
49.32.32.179
49.32.32.60
49.32.32.62
49.32.32.99
49.32.33.103
49.32.33.111
49.32.33.13
49.32.33.150
49.32.33.163
49.32.33.229
49.32.33.53
49.32.33.66
49.32.33.71
49.32.36.25
49.32.36.76
49.32.4.56
49.32.40.56
49.32.40.59
49.32.44.104
49.32.44.133
49.32.44.234
49.32.44.58
49.32.44.62
49.32.60.130
49.32.60.170
49.32.60.196
49.32.60.20
49.32.60.207
49.32.60.229
49.32.60.42
49.32.60.49
49.32.60.75
49.32.60.84
49.32.60.87
49.32.60.90
49.32.64.212
49.32.64.236
49.32.72.101
49.32.72.147
49.32.72.169
49.32.72.57
49.32.76.10
49.32.76.16
49.32.80.186
49.32.80.84
49.32.81.26
49.32.82.235
49.32.82.242
49.32.83.140
49.34.245.4
49.35.174.21
49.36.22.24
49.38.0.109
49.38.2.103
49.38.2.139
49.38.2.243
49.38.2.249
49.38.2.57
49.44.51.43
49.44.51.74
49.44.51.94

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