What is Anchor Text?
The anchor text is the clickable text that we see within the content of a website which redirects you to another webpage or website.
How important is anchor text?
Within a webpage, elements like anchor text is very relevant for SEO purposes, and of course navigation.
The anchor text must contain keywords that are related to targeted search terms of the page you want to redirect to. You text should be keyword-rich if you want to improve our keyword rankings.
This is how anchor text will look like in the source code of a webpage:
For example: <a href=”https://www.realsocialseo.com”>Search Engine Optimization</a>
People looking at your website can see only the clickable part of the anchor text: Search Engine Optimization.
These are the elements that make up the ‘anchor text’ structure:
- <a> and </a> = beginning and end of link tag.
- https://www.realsocialseo.com = link referral location.
- Search Engine Optimization = anchor text.
Don’t use the same anchor text too often as it will be perceived by search engines as a signal of manipulation for this keyword phrase.